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International Marketing Management
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This chapter introduces students to the different aspects of international marketing that will
enable them to learn its various nuances with relative ease. Students will learn about the major
differences between domestic and international marketing. The methods of scanning the business
and competitive environment are discussed in this chapter. This will help students to plan marketing
in a number of host countries with diverse cultural background
U.C. Mathur - Personal Name
1st Edition
978-0-7619-3640-4 (P
NONE
Makerting
English
2008
1-554
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