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Understanding Digital Marketing
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Advertising, an essential component in the marketing of any business,
has been around for a long time. The Pompeii penis is positively modern
compared to some of the advertising relics archaeologists have unearthed
in ancient Arabia, China, Egypt, Greece and Rome. The Egyptians used
papyrus to create posters and flyers, while lost-and-found advertising
(also on papyrus and often relating to ‘missing’ slaves) was common in
both ancient Greece and ancient Rome. Posters, signs and flyers were
widely employed in the ancient cities of Rome, Pompeii and Carthage to
publicize events like circuses, games and gladiatorial contests.
People have been trying to influence other people since the dawn of
human existence, utilizing whatever means and media they had at their
disposal at the time. The human voice and word of mouth, of course,
came first. Then someone picked up a piece of stone and started etching
images on a cave wall: enduring images that told stories, communicated
ideas and promoted certain ways of doing things. The first advertising?
That’s debatable, but these images, some of which are still around to this
day, certainly demonstrate an early recognition of the power images and
messages have to influence the perception and behaviour of others.
DAMIAN RYAN & CALVIN JONES - Personal Name
1st Edition
978 0 7494 5389 3
NONE
Understanding Digital Marketing
Makerting
English
2009
USA
1-289
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