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Exploring the Business Impact of Marketing Technology Integration
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With an increasing number of technologies being added to the marketing
toolkit, marketers are beginning to view technology as a key component of
their overall strategy. Without question, marketers are at the apex of digital
evolution. Functional marketing silos are going away, and data and applications
are now being tightly connected for improved customer lifecycle management,
omni-channel marketing and advanced marketing automation. And while
these platforms are providing deeper insights into customer behaviors and
engagements, marketers often lack connectivity across all platforms to gain a
single, cohesive view of the customer.
CMO Council. - Organizational Body
NONE
Exploring the Business Impact of Marketing Technology Integration
Makerting
English
2014
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