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SALES FOR STARTUPS
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To emerge from the early stages of building a new business, start-ups need
to stay focused on two things: building and selling. The first is by far the most
important. You can’t sell what you don’t ship, and if it’s not built specifically
with the customer’s needs in mind, it’ll be next to impossible to sell even with
a great sales system.
But as start-ups begin putting a significant focus on customer growth, I’ve
found that they typically make many of the same mistakes. Especially with B2B
products and services, it’s easy to fall into these traps but equally easy to avoid
them, and scale your sales more quickly, efficiently and cost-effectively.
MATT HEINZ - Personal Name
978-0-615-36409-4
NONE
SALES FOR STARTUPS
Makerting
English
Heinz Marketing Inc
2011
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