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Facebook® Marketing FOR Dummies
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With more than 200 million active users and 250,000 new registrants every day, Facebook has become a virtual world unto itself. But, what started as a dorm room exercise to extend the popular printed college directory of incoming freshmen online, Harvard drop-out Mark Zuckerberg has developed an international organization employing more than 400 programmers, graphic artists, and business development executives (expected to rise to more than 1,000 employees by the end of 2009) with a valuation in excess of $15 billion, depending on who you ask.
For many, Facebook is considered a social experience, a place to reconnect with an old college chum, or “poke” a new friend. But in April 2007, Zuckerberg did something so revolutionary its aftershocks are still felt throughout the business Web. He opened his virtual oasis to allow anyone with a little programming know-how to build applications that take advantage of the platform’s social graph (that is, network architecture). In that single open software act, Facebook has redefined the rules for marketers looking to gain access to social networks. And it will never be business as usual again.
Paul Dunay and Richard Krueger - Personal Name
978-0-470-48762-4
NONE
Information Technology
English
2010
1-315
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