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Business Model Management
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In recent years, the development and design of business models have become
increasingly important. 1 Especially in business practices and in the
economic press, the flashy but ambiguous term business model is often used.
Here, business models are mainly connected to the creation of competitive
advantages. Occasionally, the success of corporate activities is largely related
to the management of business models.
The increase in importance of the business model approach is particularly
connected to the considerable changes in conditions of competition in the
last two decades. Increasing globalization, fundamental deregulation of the
entire market range, faster innovation cycles or a high degree of economic
integration have made the markets more dynamic, more competitive and
above all, more complex. Companies that want to be global competitors
must strive to adapt to the steadily changing market conditions at the optimal
rate. Strategies, organizations and products are thus subject to great
pressures to change in order to the market in a successful way.
Bernd W. Wirtz - Personal Name
978-3-8349-2792-7
NONE
Business Model Management
Management
English
Gabler Verlag | Springer Fachmedien Wiesbaden
2011
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