Advertising and Promotion; An Integrated Marketing Communication Perspective

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Statement of Responsibility

Author(s)

Edition

6th edition

Call Number

ISBN/ISSN

Subject(s)

Classification

NONE

Series Title

Advertising and Promotion; An Integrated Marketing Communication Perspective

GMD

Makerting

Language

English

Publisher

McGraw Hill Higher Education

Publishing Year

2003

Publishing Place

USA

Collation

Specific Detail Info

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