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Introducing Marketing
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Through good economic times and bad, marketing remains the pivotal function in any business. Determining
and satisfying the needs of customers through products that have value and accessibility and whose features are
clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This
text introduces students to the marketing strategies and tools that practitioners use to market their products.
To emphasize how various marketing areas work together to create a cohesive strategy, I define and explain the
various marketing areas and their comparative strengths and weaknesses, as well as stress how to best "mix"
marketing tools in a strategic, integrated plan. The book begins with a discussion of the marketing planning
process, continues with a discussion of the preliminary tasks of developing the plan, and concludes with the tactics
available to the marketing planner. This complete coverage ensures that students will learn how to plan, execute,
and evaluate a marketing program that is effective and efficient from start to finish.
John Burnett - Personal Name
1st Edition
NONE
Introducing Marketing
Makerting
English
Jacobs Foundation
2011
Switzerland.
1-290
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