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International Marketing and Purchasing of Industrial Goods
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This book presents a new approach to industrial marketing and purchasing based on a research project carried out in five European countries. The book, however, is not a
complete and final report of the project. It will be followed by others. The book ought to be of interest both to researchers and managers. It presents an alternative theoretical approach but is also highly empirical. The main part of it consists of descriptions and analyses of actual marketing and purchasing problems.
The research work has been made in collaboration between researchers in France, Italy, Sweden, West Germany, and Great Britain. In writing this book there has,
however, been a certain division of labour. The three first chapters have mainly been written by Malcolm Cunningham, David Ford, Lars Hallén, Jan Johanson, and the
editor. The authors to the company cases and the themes are named in the book. The introductions to the different sections of company cases and themes as well as the
final chapter have been an editorial task. The whole volume has been checked by the English group from a language point of view
Håkansson, Håkan - Personal Name
0 471 27987 0
NONE
International Marketing and Purchasing of Industrial Goods
Management
English
JOHN WILEY & SONS, LTD
1982
London
1-415
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