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STRUCTURE OF SYLLABUS FOR MBA (WITH 4 SPECIALISATIONS)
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Marketing Management, Millenium Edition
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: Philip Kotler -
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Essentials of Service Marking 2nd Edition
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: Jochen Wirtz Patricia Chew Christopher Lovelock -
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Strategy for the International Financial Services Industry in Ireland 2011-2016
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: Enda Kenny T.D. -
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Market Dynamics and Financial Services in Kenya’s Arid Lands
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BLOCKCHAIN AND FINANCIAL SERVICES INDUSTRY SNAPSHOT AND POSSIBLE FUTURE DEVELOPMENTS
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ICT in the Financi al Servic es Sector
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Security trends in financial services Key findings and recommendations
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INTERNET MARKETING
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: Saylor -
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